Just caught a segment on CNN this morning with journalist Jeanne Moos visiting restaurants having folks try some of the LC Products that are out there...at the end of the segment shows a LC restaurant diner trying LC breadsticks and LC pasta and her comment was when you have gone without these items they are certainly do-able...they ended the segment with an add for the LC product site...who would of thunk this week has been exposure...exposure.... exposure to LC on TV.... will try to find the transcript of this segment and post ....Bonnie

Making the MOOSt of it
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CNN's Jeanne Moos has carved out a niche with her off-beat, thoughtful reporting on the quirkier aspects of life. In her "Making the MOOSt of It" reports, Moos has examined subjects ranging from the uncanny characteristics of automobile air fresheners to the pains of pantyhose runs.

The skinny on carbohydrate-free flour

An entrepreneurial doctor is trying to get diet-conscious Americans to try his carbohydrate-free flour products. CNN's Jeanne Moos reports. (July 16)

Will the public swallow carb-free flour?
July 16, 2002 Posted: 12:11 PM EDT (1611 GMT)


(CNN) -- Some diet experts have labeled carbohydrates a dietary evil these days, and that advice has thousands of weight watchers avoiding foods like bread and pasta.

But Dr. Mathias Christian Zohoungbog, who heads an obesity clinic in Italy, has found what he says is a way we can have our cake and eat it, too.

CNN NewsPass VIDEO
An entrepreneurial doctor is trying to get diet-conscious Americans to try his carbohydrate-free flour products. CNN's Jeanne Moos reports. (July 16)


For the past decade he's been perfecting "Ros 95," a sin-free flour that replaces wheat carbohydrates with vegetable proteins and fiber.

The doctor says it can be used to make everything from muffins and breadsticks to a rice substitute and pasta. But will the public eat it up?

CNN's Jeanne Moos put the flour through a taste test with mixed results, with many people saying the taste was not good. One person said that after denying herself carbs, however, it tasted great.

The carb-free products will be available in the United States at www.liteflour.com by mid-August.



http://www.cnn.com/CNN/Programs/american.morning/