My DH came home with a box of this because it was on sale for $2.00 a box (in-store promotion).
For those that are interested, here is the ingredients list:

Wheat bran, soy grits, rice, wheat gluten, soybean oil, whole grain wheat, soy protein isolate, sugar, salt, high fructose corn syrup, malt flavor, natural and artificial flavor, ascorbic acid (vitamin c), sucralose, alpha tocopherol acetate (vitamin E) reduced iron, niacinamide, acesulfame potassium, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), vitamin A palmitate, folic acid and vitamin B12.

A serving is 3/4 cup and has the following nutritional values (cereal only):

Calories: 100
Total fat: 3 g
Saturated fat: 0.5 g
Transfat: 0 g
Cholesterol: 0 g
Sodium: 110 mg
Potassium: 320 mg
Total carbohydrate: 14 g
Dietary fiber: 5 g
Sugars: 2 g
Other carbohydrate: 7 g
Protein: 10 g

A serving has roughly 1/3 of your RDA of most vitamins with Calcium, Zinc, Selenium and copper at less than 10% of RDA.