Saw an article in the Daily Mail today that may interest some of you....

"A Low - Carb Loaf to tempt Atkins Fans

With 3 million followers in the Uk alone, the low carb Atkins Diet has taken its toll on the bread industry. Now bakeries have decided to fight back by introducing a new style of loaf. The Sara lee Bakery Group is to start selling low-carb white & brown breads in an attempt to restore the fortunes of the industry. Sara Lee's Bread will contain only 9 grams of carbs per slice compared with 15 grams for traditional white and 13 grams for brown. They are made with the same ingredients as normal bread but with less sugar. Sara Lee are planning an £8.4 million ad campaign to promote the new brand, which it claims has all the tastee of normal bread.

Atkins Nutritionals, a US based firm, is planning a UK launch of a range of low carb foods, including bread later this year"


Personally I still think 9 grams per slice is still quite high, and wont bother with it cos I dont miss bread at all now, but its nice to see the food industry are finally taking note, and seem to be realising that the Atkins WOL is here to stay !!!

9g ?????

Isn't weight watchers brand bread which is already available 6g or something?

I've occasionally craved bread..... mainly a roll to put bacon and egg on, but I know I'd have one slice or something then it'd go bad!

Yes, I too seem to have lost the craving for bread, although it was really bad in my first couple of low-carb months I agree with Doogie that most of it would probably go to waste, unless I spent valuable time freezing it in one or two slice portions, which frankly would be more hassle than it's worth

Interesting. I'm not surprised the industry is fighting back.

I actually gave up bread a year before I'd heard of low carbing, so guess it will be of no interest to me!!