I order it from the Atkins website. I think it is $17.99 but you only use 1 tsp per cup of liquid. You can use it to make gravy from drippings off your pot roast. It does not lump, dissolves quickly. The package says you can make your own ketcup and even make crackers using 3-4 times its volume of ground nuts, seeds, bran, etc. Then season and bake until set. There are 85 1 tsp servings to the package. It's worth it to me because we like gravies and can make cream soups to cook pot roasts with (I used to use the canned cream of chicken or mushroom soups). Hope this helps.