The advantage bars seemed to taste pretty good to me at first too but after a very short time they lost their appeal which I think is good as now I just eat them on occasions where I can't get a low carb meal right away. The Endulge candy bars type products however are very addictive for me, outrageously expensive (they are about a third the size of a Kit Kat and cost 4 times the price), seems to contribute to a stall and then those sugar alcohols can play havoc with the digestive system. I think they need to be enjoyed with extreme limitations.