Yes, I bought some designer whey red liquidy protein thingy--looks icky really but often I go out and then use not having some stuff as an excuse for say...a hershey bar My hips are walking hershey bars soooo in that case when you can't pull out a rump roast and you want to stop looking like one then its worth it.
Now I am a beginner here but I don't really have any burning desire for keto stuff yet. I think I want to stay away from stuff that's processed as much as I can. Its just too close to the habit in feel...you know one step further backwards psychologically. It wouldn't take much for me to make the leap....but we are all different.