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Marketing News / iSyndicate

'Low-carb' beer to debut



By Jim Kirk, Chicago Tribune
May 2, 2002 12:47 AM


May 2--With "low carb" the buzz diet phrase of the moment, it shouldn't come as a surprise that beer--probably not something high on Dr. Atkins menu--would follow suit.

So Anheuser-Busch, which launched the low-carbohydrate Michelob Ultra last December in Denver, Tucson, Arizona and central Florida, plans to roll out the brand in Chicago, Baltimore, Washington, D.C., and the rest of Florida on May 13, the company said Wednesday.

A national rollout is planned for September.

Michelob Ultra has 96 calories--about average for a light beer--but only 2.9 grams of carbohydrates per 12-ounce serving, roughly half of what normal light beers carry.

That sounds like a great beer for special occasions
Can't wait to try it

Sonja