They are also releasing a low carb breakfast muffin!!

The consumer is showing a great interest in healthy whole grains, low sugar and no carbohydrates," said Gary Prince, president of the U.S. bakery division. "There's been a move away from white bread. We applaud that move. It's positive for the industry even though that brand is large."

Atkins bread is just the start. Part of a licensing deal Weston signed with Atkins Nutritionals Inc. last fall, Weston has the North America exclusive rights for many baked goods.

This week, Weston introduced six categories of Entenmann's low-carb snacks and cakes, the company revealed yesterday. Initial U.S. sales have exceeded expectations, the company said, which could lead to more of the products in Canada.

The company said it's also developing a low-carb breakfast muffin under its Thomas brand.