After reading the posts on this board for months, I think the average person who is serious about a LC WOE is aware and does take care over what they "shovel into their face". That's a rather harsh statement. The ones who will have a problem are the "newbies" who don't have the advantage of the experience of LC'ing for months and are making their way through a lot of misinformation and confusing information about food products on the market. It took me time, and I'll bet it has taken most of the folks on this board time, to get accustomed to looking for the hidden carbs on food lables. I see no reason to eliminate the term "net carbs" when subtracting fiber. A lot of people have no problem with sugar alcohols and don't see the need to eliminate that, either. While I'm not a proponent of the rash of LC products that have suddenly hit the market, it does make LC'ing a lot easier for a lot of people.