What really jumped out at me in this article is the continuous words such as FAD and CRAZE. That drives ME Crazy! For years they catered to lowfat/low calorie, and now low carb is reduced to a fad or a craze. GRRRRRR!

Let's hope what they/Unilever DOESN"T jump on is the nasty trend of charging ridiculous prices for LC foods! We are being ripped off big time..you can't convince me that the alternate ingredients justify charging $8.99 for a bottle of ketchup or $5.99 for a loaf of bread. We are being held hostage due to the fact that it is difficult to duplicate these items at home. Frankly, I don't use many of the prepared LC foods, preferring to make many of my own, and just forgoing the bread etc. You can make delicious LC ketchup for pennies..no need to be ripped off!