That does seem to be an issue. I just happened to walk down the end aisle near the meats at Giant Eagle a couple of days ago and was shocked to see a four way shelf stocked with many different low carb products-Ketogenics, Mini-card, and a few other brand names. I never would have looked for muffin mixes in that spot! Kroger and Meijer seem to be the most organized as far as having most of their low carb products in one section. I am sure my long trip to the WalMart supercenter will be an adventure! Thanks for your suggestions!