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Wednesday Oct. 9, 2003, 4:30 p.m.
ROSELAND, N.J. (Dow Jones/AP) -- McDonald's Corp. Wednesday said it plans to launch a program to attract people following a low-fat, low-calorie, or low-carbohydrate diet.
The Oak Brook, Ill., fast-food chain said it plans to launch the Real Life Choices program in January at restaurants in the New York region.
Nutritionist and best-selling author Pamela Smith is working with the hamburger chain to create the program.
The move is the latest in a string of McDonald's initiatives aimed at reviving sales growth by offering meals more suited to an increasingly health-conscious public.
On Sunday, the Chicago Tribune reported that McDonald's plans to introduce a leaner white-meat version of its Chicken McNugget this fall.
The chain is also testing a "Go Active" meal in Indiana. It includes a salad, an exercise booklet and a pedometer to encourage people to walk more.
McDonald's rolled out a new premium salad line this spring.
(Copyright 2003 by The Associated Press. All Rights Reserved.)