I bought some Atkins Bars for breakfast, cinnamon bun. I sat down with my coffee, took a bite and I swear (sorry) but I was gagging(hate to be so blunt). I felt like I was on Fear Factor being asked to choke down pig rectum! It was horrible. I couldnt get past the sickening sweet? taste. What a total waste of 6 bucks. I was dissappointed, thought I had found an occasional breakfast fix. Anyone tried them, had the same feeling, tried a flavor that was better. All I can say is EWWWW!