Potato industry launches new ad campaign

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BOISE, Idaho, Nov. 22 (UPI) -- The Idaho Potato Commission is beginning a nationwide television ad campaign Monday touting the nutritional value of the spud.

The $2-million ad campaign will air in 20 cities across the country, the Idaho Statesman reported Saturday.

The ads will feature a close-up of the nutritional label from an anonymous food product with no fat, no cholesterol and no sodium. The label says it´s a good source of fiber and protein and has twice the potassium of a banana, the newspaper said.

As the camera zooms out, a steaming, cut-open Idaho baked potato is revealed. An announcer says, "You´ve always known how good they are. Now you know they´re good for you."

The new campaign is a direct strike against popular low-carb, high-protein diets like the Atkins diet that discourage people from eating potatoes.