I recently went to a Wal-Mart by my mom's house (about an hour from me) and found Advantage Bars for $1.50 a piece and Atkins supplements about $5.00 cheaper a bottle than what GNC sells them for. I prefer to go to GNC and like the flavor selection of the bars better than Wal-Mart. So I called GNC and told them about Wal-Mart's prices and they said no problem! All I did was take a receipt to GNC from Wal-Mart and GNC has a policy that they have to meet any one else's prices! So now I get the selection and convienence of GNC at low price!