Wed, Jan-30-02, 08:45
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Plan: Atkins
Stats: 468/371/275
BF:
Progress: 50%
Location: Chicago, IL
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Publishing business...
As the Marketing & Communication Director for a publishing company, I can tell you that the most likely reason people find the older edition of the Atkins books on store shelves is because retailers get higher discounts on books that they purchase on a"non-returnable" basis. Many people don't know that the publishing industry operates on a returnable basis. That meaning stores can return books to publishers if they don't sell for full refund. Or they can buy products on a non-returnable basis at a deeper discount and thus a higher profit margin. With a book like Atkins, stores probably buy it mostly non-returnable because it has such a proven track record of sell through. There is little risk involved. Except when a new edition comes out and they get stuck with some left over older editions. A reputable publisher would have made some sort of special arrangement to exchange the old for the new editions, but publishers can be a bit greedy in this regard.
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