Hershey's Foods Corporation and Dr. Barry Sears have announced plans to introduce the first-ever nutrition bars with the science-based nutritional benefits of the Zone Diet and the great taste consumers expect from Hershey. The products will be the first to carry the "Dr.Sears Zone Approval" seal and will be introduced during the third quarter.
"Our new partnership with Dr. Sears is an outstanding match of Hershey's strong brand-building and business-system capabilities with his world-renowned dietary expertise," said Richard H. Lenny, chairman, president and chief executive officer of Hershey Foods Corporation. Together, we'll create innovative new products that deliver the superior nutritional benefits of his Zone Diet and the great taste consumers expect.