Tue, Apr-27-04, 00:52
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Plan: Muscle Centric
Stats: 238/152/160
BF:
Progress: 110%
Location: UK
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Coors low-carb to go national by May 3
Coors Brewing Co. will make its low-carb beer available to consumers nationwide by May 3. The low-carb light lager, called Aspen Edge, will be sold in Kroger, Wal-Mart, 7-11, Albertson's, Circle K, Safeway and other stores, the company announced Monday.
Aspen Edge is Coors' first entry into the low-carb beer category, and was rolled out last month in select markets. In the first three weeks of availability, Aspen Edge became the No. 2 low-carb beer in supermarkets, garnering a .4% market share of overall beer sales in those markets, according to Coors.
Aspen Edge has 2.6 grams of carbs and 94 calories. The beer is available in 6-pack and 12-pack bottles.
Founded in 1873, Coors is the third-largest U.S. brewer and the ninth-largest brewer in the world. The company sells its products in North America, Latin America, Europe, and Asia.
http://memphis.bizjournals.com/memp...tml?jst=b_ln_hl
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