Sat, Mar-22-03, 11:14
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Forum Founder
Posts: 19,572
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Plan: Atkins/PP/BFL
Stats: 400/223/200
BF:37%/17%/12%
Progress: 89%
Location: Ottawa, ON
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Atkins under fire from grain industry
Quote:
But the popularity of Atkins’ eating advice, now appealing to another generation, is fraying the nerves of some food companies who rely on the consumer appetite for carbohydrate-laden foods such as pastas and pizzas, cakes, cookies and cereals, to add heft to their own bottom lines.
They claim Atkins is falsely disparaging food groups that serve as a foundation for American eating. And that by teaching people to severely limit the use of flour-based products, Atkins is eating into sales of some bread and cereal products in the United States.
“Our industry has to do something, and soon. It is starting to become a mainstream belief that carbohydrates are bad,” said Judi Adams, director of the Wheat Foods Council, a consortium of industry players that includes ConAgra , General Mills and Kellogg Co.
“This Atkins diet — or, I call it Fatkins diet — is going out unchallenged. People are starting to believe it,” Adams said.
Part of the consortium’s push will be in Washington, where federal health officials are starting talks on revisions to the nation’s 11-year-old Food Guide Pyramid.
Wheat Foods will be actively involved in defending the grains, Adams said.
Currently, the pyramid puts bread, cereals, rice and pasta as the foundation for healthy eating, recommending six to 11 servings a day. But some are pushing for changes that would move grains off the foundation and cut back servings.
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http://www.msnbc.com/news/886346.asp?0cv=HB10&cp1=1
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