McDonald's posts details on fat, calories and carbs

New Yorkers get design-a-diet data

By ULA ILNYTZKY

Associated Press

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NEW YORK -- With Americans fattening up and fast food sellers on the defensive, McDonald's last week began telling dieters in the New York area how much fat and carbs are in some of its meals.

New posters and brochures, prominently displayed in restaurants in New York, New Jersey and parts of Connecticut, tell customers how to modify McDonald's existing menu -- by leaving out the bun or cheese, for example -- to reduce their intake of fat, carbohydrates and calories.

"We are trying to educate our customers that the foods they love at McDonald's can fit into the diet they're on," said Cristina Vilella, marketing director for the fast-food company's New York metro region office in Roseland, N.J. "If they're watching fat, carbs or counting calories, they can take the menu and fit it into the lifestyle that they're leading."

But Vilella said there is no immediate plan to make such information available outside the tri-state area.

"Different regions adopt different programs," she said.

Officials at McDonald's headquarters in Oak Brook, Ill., did not respond to calls requesting further comment.

The fast-food industry has been under pressure by consumer groups and the government to provide more nutritional information about their food.

McDonald's and a few others have previously made calorie-count brochures available.

Jeff Cronin, a spokesman at the Center for Science in the Public Interest, called the McDonald's initiative "a step in the right direction."

But he said if McDonald's really wants to give consumers good information about their choices, "they would at least put calorie counts on menu boards right alongside the price, where consumers could see them at the point of decision-making."

Legislation pending in the New York State Assembly and Congress would require fast-food chains to put calorie counts on menu boards, and would make table service chains list calories, saturated and trans fats, carbohydrates and sodium counts on printed menus, Cronin said.

The new Real Life Choices program was developed by nutritionist Pam Smith, author of Eat Well, Live Well, in partnership with McDonald's franchisees.

It was kicked off Monday at 650 McDonald's in New York City, on Long Island, in most of New Jersey and in Connecticut's Fairfield County.

Real Life Choice selections are created from existing menu items and carry the same price -- even if you tell McDonald's to hold the cheese. For example, a reduced-fat breakfast of less than 8 grams of fat might be an Egg McMuffin minus the cheese and butter.

For the low-carb dieter, a breakfast with less than 5 grams of carbohydrates could be a platter of double meat or eggs without the English muffin, biscuit or hash browns. For those only counting calories, a breakfast of 300 calories or less could be an Egg McMuffin, a snack-size Fruit 'n Yogurt Parfait or scrambled eggs with a plain English muffin.

"I think there are a lot of people who don't know how much fat or calories there are in a sauce or in mayonnaise or in salad dressing, no awareness that ketchup ... adds sugar," Smith said. "So if you're trying to cut carbs, that would be an example to leave it off."

McDonald's is also test-marketing an adult version of its Happy Meal called Go Active. Instead of a burger and a toy, the meal will include a salad and an exercise booklet.

Other fast-food chains also have started offering healthier fare. Burger King, the No. 2 hamburger chain, for example, has a new line of low-fat, baguette-style chicken sandwiches.

Last year, a federal judge in New York dismissed two class-action lawsuits blaming McDonald's for making people fat.