I emailed the atkins people and they said the new morning start bars will be available on line and in the catalog around april 28th. there are many flavors: apple crisp, choc chip crunch, blueberry muffin, strawberry crisp, creamy cinnamon bun, and a double choc one. Price will be 6.99 for a box of 5. I have tried all but the strawberry and double choc one and they all were delicious. I found them at my local GNC for 6.99 to 7.99 per box. I will eat one on the way to work, but then I am looking for something to eat 2 hours later.