I like it straight off the spoon. I grew up on peanut butter sandwiches (hated deli meats), so it's something I'm glad I haven't had to give up.

I haven't come across the Kraft one... I've gone to Superstore, Safeway, and Urban Fare, but I haven't had much luck finding anything that's all natural and also low carb. I still can't figure out how something with sugar has less carbs than something that is non-processed, and I did check the serving size.