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Old Fri, Jun-12-15, 12:36
M Levac M Levac is offline
Senior Member
Posts: 6,498
 
Plan: VLC, mostly meat
Stats: 202/200/165 Male 5' 7"
BF:
Progress: 5%
Location: Montreal, Quebec, Canada
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Most popular label trick? Small fonts for the ingredient list, large fonts for the front of the package, claims and general BS. Solution? Equal size fonts for ingredient list and front of package, except product name and brand which can use larger fonts.

Second most popular label trick. Content of popular bad and good things like salt, fat, sugar, fiber, etc, all in big fonts on the front of the package. Solution? Whatever is already on the nutrition label and the ingredient list cannot be repeated in part elsewhere on the package, except in the product name where fonts must be equal size.

Third most popular label trick. Claims and general BS are all over the package. It's confusing. Solution? All claims and general BS must be within a dedicated space outlined and named "claims" (exactly like the ingredient list is named "ingredients", and the nutrition label is named "nutrition facts") on the front of the package, it must not be mixed with product name and brand nor with ingredient list and nutrition label.

If you think about it, it's brilliant. Flavor must be in the name so instead of yogurt then elsewhere on the package it says strawberry, it has to be strawberry yogurt on the same line. Or 0% fat yogurt on the same line. Or 0% fat 0% sugar 10g-fiber-per-portion naturally-flavored bullshit, all on the same line with equal size fonts. Or, brand and name on top in big letters, claims and general BS in an outlined area directly below that with same font size as ingredient list, nutrition label elsewhere, ingredient list in the back which will most likely occupy the entire back label. Brilliant.
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