Dr. Atkins said if you crave sugar to eat fat. It works every time with me. So that means cheese, butter.. I believe it's because the body is used to getting its fat through something sugar laden like a donut. So it may need fat to reduce the inflammation and it sends a signal to send 'sugar' because it knows in the past you sent down fat in the form of something with sugar attached to it. So if you send down to the stomach just plain 'fat' even drink an ounce of olive oil, then the body gets it's fat and the craving goes away.