I'm in favor of a modified plan that will help people eat more healthy. If eating 40 carbs helps people lower their carb intake, then it would be a useful marketing strategy. However, fbased upon what I've read, I do not support this Atkins 40 as it is being marketed - with such an emphasis on processed and packaged foods. There may be a place for packaged/processed foods for some, and I do not believe that starting out with them will lead to success.