I did the first week at 20 carbs and then moved to 30 the 2nd week. Lost about 7 lbs. Now after 7 weeks, I do about 30 -50. Have lost a total of 13lbs. Maybe a slower, but I don't care because the main reason for trying Atkins is to control my BP. My mother started at about 40plus carbs and she lost 8lbs. in 5 weeks. I think it's a matter of YOUR body. Yeah, Yeah spank my hand for saying that; but I do whats right for ME!