Richard- don't take offense to this, but being that you are a GUY you don't have those blasted pms problems when women tend to each chocolate or other sweets. Having a low carb version available helps (at least me) to steer clear of the high carb versions of things I should not be eating when I am having a bad day, moment whatever.

I agree that you have to adopt the low carb plan and not rely on those foods to do the plan , but they do help when it comes to weaknesses and like I said PMS!

And another plus to pushing stores into carrying the product is to make life easier in the shopping dept. I am a very busy working mom. I mean who is'nt busy??? But still, I think if I can go in and easily find what I am looking for, it would make my life much easier to cope with then going to 3 different stores to buy everything on my list.

Just some thoughts to chew on.