Well it has to be in the R&D department...I know there are 2 big questions that are asked at the beginning of any product launch..
#1.How can we get consumers to consistently repurchase our product?
Answer to that is the sugar...Causes a opiate response in the brain so even a small amount added can cause the customer to buy the product again..

#2. How can we produce this cheaply and with the longest expiration date??
That explains the additives and fillers..