From what i've been reading....10% the first week and 5% each week after. So probably 6-7 pounds the first week and 3-4 each week after that. BUT, everyone is completely different because there are so many factors involved. I lost 6 lbs the first week and see some people here only list 1-2 lbs. I think it depends on your metabolism, how much total weight you want to lose, if you work out, how many carbs a day are you eating, do you "cheat", etc. etc.