You guys are SO correct. I work as a nurse practitioner in the VA and the pressure is ON! (Not just for the VA, either) The buzzword in medicine now is prescribe, prescribe, prescribe! We are becoming lax in trying to modify risk factors that can be modified. It's easier, too, just to give a pill.

This type of "advertising" coupled with the real advertising that drug companies do on TV has an added downside - many folks come in to the office demanding to be put on "that pill; you know, the one they talk about on TV".

I will say, too, most of the people I deal with are NOT going to modify anything. Too much trouble, they're too busy, etc, etc. They just want that magic pill.

So mainstream medicine is accomodating them royally. I wear myself out daily trying to get through to people about healthy choices. Some listen, most don't.