Well I had my first taste of this L/C Lite beer this weekend and I was pleasantly surprised...it was good! I felt like I wasn't missing anything in taste and for someone like me who used to be a die-hard Coors Original drinker and stopped drinking beer completely these last 6 months, this new Ultra is my new choice when I want to indulge.

Even my die-hard DH is thinking of switching....so it has to be decent...he hasn't changed brands of beer in over a decade.