I notice, if I make a bowl of cereal with it, the ground kind *I add alot of butter and cinnamon, lol* that it is very filling and I usually can't get through a whole bowl after feeling way too full. I barely ever eat the stuff, I don't think it gives me cravings...meat and eggs give me cravings, well, anything gives me cravings lol I wouldn't be able to narrow it down.

You have to make sure you store the ground meal in the freezer or fridge or it goes rancid on you VERY fast.