This article from the beef industry is a perfect example that the beef industry is it own worst enemy.

The beef industry strongly promotes the lean cuts of beef which gives the impression that beef fat is unhealthy. The consumer can easily see the white fat in beef but cannot see the fat in skinless chicken breast. Therefore, they prefer the chicken or turkey. The beef industry advertisements is the best thing that ever happened to the chicken and turkey industry.

The attempt of the beef industry to downplay the amount of saturated fat is another negative for beef. Even though their fat analysis is correct, the beef industry is confirming the myth that saturated fat is unhealthy instead of attacking the myths, distortions and lies about beef.

The beef industry would do well to find test case where another industry is making inaccurate statements that beef and beef fat is unhealthy. They should press a massive lawsuit that would draw considerable media attention and force the opponent to prove in court that beef causes the claimed diseases.

The beef industry would win. But they won't do that because they are chicken.

Kent