For the last week or so I've been mulling over the idea of a 'fad' and what exactly a 'fad' is, apart from the dictionary definition.

Then last night I was browsing through "New Diet Revolution" and I found this (pp 26 of the paperback version):

"You've heard the expression 'fad diet.' Fad refers to that which achieves a widespread, if evanescent, popularity. It conveys no value judgement on the ultimate worth of the thing described. The current diet fad is the low-fat, high-carbohydrate diet."

Then he goes on (p. 27) to say that, twenty years ago, low-carb diets were the current fad, and previous to that, calorie-counting was.

So by Atkins's own definition, this low-carb WOE *is* a fad. However, just 'cause it's popular, doesn't mean it's no good!

I think this is an interesting way to look at it, how 'bout you?

Rachel