Big Pharma will do just about anything to push pills, including bribe, reward and pay doctors (the term is "honoraria"), skew study data, exploit vulnerable markets, medicalize normal life, donate money, advertise slyly and sneak in through the back door.

In North America and western Europe, the pharmaceutical industry is the single most powerful lobby

All this in a mega-industry where ethics are, shall we say, no longer a burden.

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