This brings to mind the movie "Crazy People" with Dudley Moore - an advertising executive starts to crack up and is sent to a psychiatric hospital to recover. His brainstorm is to use something unheard of in advertising: Honesty.

"Porsche. It's a little too small to get laid IN it, but you get laid the minute you get out of it!"

"Volvos, Yes they are boxy, but they're safe"

"A Double Quarter Pounder with Cheese. Send your taste buds and cholesterol levels into orbit!"


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