I *know* you can get it at GNC, and you might be abe to find it cheaper at another vitamin/supplement store. It probably will not be at a "health food" store though.
It is expensive compared to other protein powders I think, but by far the best tasting. (according to my husband and me)

Or you can order it online ~ http://store.yahoo.com/vitaglo/index.html

The price at the website was the same as what you would pay at GNC, unless GNC is having a sale of you have their gold card. Shipping is free over $20 at the website.

Meg