I struggle with this myself. I was LC last year, and had great, but slow success. Then at Christmas I blew it, and just couldn't seem to get it back. I think I have it now. Something that has helped over the last few days ( I'm still in withdrawls), was remembering something that Dr Phil said on Oprah. "Immediate reward is very powerful, recognize that. But it is also a very immature way of getting your gratification. " In otherwords, if we think about what we will gain from not cheating, instead of instantaniously gratifying the child in us, we will have accomplished a small goal for ourselves. ( That may not be his exact words, just my notes...and I thought that it made a lot of sense.) I think about that now, each time I see something I want...and I have managed so far.

anyhow...just my 2 cents