Honestly, if you can really stick to your high protein eating for about a week, your cravings deminish, termendously! I went to an all-staff all-day meeting at a convention center, yesterday, and they had a catered lunch, apple pie and ice cream, all the soft drinks you could ever ask for, doughnuts, rolls, bagels, you name it, they had it...and in the afternoon they gave everybody a big bag of peanuts and a package of Cracker Jacks...I didn't even feel deprived when I sat and ate my cold roast beef and veggies! I know that sounds hard to believe, but it's true! I didn't even want the stuff.