I had a look at the page, and once I got over my shock at seeing it available (and maybe we should buy it up while we still can?! before it goes the way of the Liquid Splenda ?), I thought about your question.

One ounce is 28.32 grams or thereabouts. A container of 10 grams of white Stevia extract (carbless, purified, no filler, etc. etc.) will be ALMOST as sweet by volume/weight as this stuff is supposed to be. A 10 gram container runs between $10 and $12 Canadian. Guessing the equivalent cost (by weight) would be $35 Canadian (or about $22 US).

Now think about how much you're paying for Splenda Granular... the box of 110 grams is supposed to be equivalent of how many Cups of sugar?

This is the only way to compare... but I'd rather pay a premium for the pure stuff and make my own liquid than pay for the filler and the box ... s'truth.

I'm looking into it, count on it and I'm linking to this post from the Products forum, too. Lots of interest there, I'm thinking.