This is actually normal. It has happened many times before. When one industry grows rapidly for a while, too many vendors suddenly get in, so the supply exceeds the demand and all get hurt.

Additionally, Atkins products are no longer the best. I like to buy Z-Carb chocolate instead of theirs since they use Erythritol while Atkins use Maltitol. I also prefer "O'SoLo" bread than theirs since it is lower in carbs. Keto's Ice cream is also richer and lower in carbs than theirs.