Look at this, they have a kids section.... evil empire

http://www.sugar.org/kids/

and this from their site

What nutritional impact does refined white sugar have on my diet?
Refined white sugar is pure sucrose, a carbohydrate. Carbohydrates provide energy, contain no fat, and like protein contribute 4 calories per gram in your diet (as opposed to the 9 calories per gram contributed by fat).
Your body treats sucrose in the same way regardless of its source. In fact, your body uses all sugars in the same way, so eating refined sugar, or honey, or sugars from any other source has the same effect on your body -- it is converted into glucose and used by the cells for energy.