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New Sugar Lite(TM) From Equal(R) -- The Only 1/2 Calorie, 1/2 Carb Sweetener That Measures and Bakes Like Sugar -- Hits U.S. Store Shelves

CHICAGO, Aug. 2 /PRNewswire/ -- Consumers now have more unique options when trying to reduce calories and carbs in baking. Hitting US shelves this month is new Sugar Lite(TM) from Equal(R), a blend of real sugar and no-calorie sweeteners and the only lower-calorie, lower-carb baking product* offering the ease and convenience of cup-for-cup measurement like sugar. With only half the calories and half the carbohydrates of sugar, Sugar Lite from Equal will please palates and satisfy the desire of millions for a product that is made from sugar, bakes like sugar, tastes great and fits into a healthier lifestyle.
Sugar Lite from Equal bakes, browns and provides volume to baked goods like sugar. It's formulated with larger crystals, which allows it to measure cup-for-cup just like sugar, with no need for cumbersome conversions. Great- tasting desserts and recipes -- from cakes, and cookies to breads, muffins and brownies -- can be made simply by substituting the same amount of Equal Sugar Lite for sugar.
"People looking for simple things they can do to help lead healthier lives can now swap Equal Sugar Lite for sugar and makeover -- or bakeover! – their favorite recipes," says registered dietitian Lael Edelstein, who supervises Equal's test kitchens. "The product is made with sugar, great for baking, contains half the calories and carbs of sugar and requires no special measuring or reconfiguring of recipes. As both a baker and nutrition professional, I'm thrilled by the ease of use and benefits of this product and truly believe it will change the way America bakes.
"More than 160 million consumers are "watching carbs" according to research by the Hartman Group. The recent Equal Sugar Lite baking survey found that the second most popular reason for not baking more often at home was because consumers don't want high sugar foods (ranked second only to time, 34.1 and 59.2 percent, respectively). Other research shows that an overwhelming 84 percent of current sugar users said they would consider buying Equal Sugar Lite.
By providing the benefits of sugar with half the calories and half the carbs, Equal Sugar Lite also offers greater ingredient options for the more than one million people diagnosed each year with diabetes, as well as the estimated 135 million U.S. adults classified as overweight.
Sugar Lite from Equal is available now in bags equivalent in sweetness to two-pounds and four-pounds of sugar. The suggested retail price ranges from $4.29 to $4.39 for the two-pound equivalent, and $7.69 to $7.79 for the four- pound equivalent.

About EQUAL(R) Brand
EQUAL(R) is the world's #1 selling no-calorie sweetener consumed in over 85 countries. EQUAL(R) sweetener has been the trusted, great-tasting no-calorie sweetener of choice for millions of consumers for more than 20 years. EQUAL(R) products are produced by Merisant Worldwide Inc. and are available at retail stores in packet and granular form and at most food service outlets around the country. Equal(R) also has provided extensive support to the diabetes community for more than 20 years and is a proud sponsor of the American Diabetes Association and a National Presenting Sponsor of its annual America's Walk for Diabetes. You can find out more about EQUAL(R) or get delicious recipes and tips on the many uses of EQUAL(R) at http://www.equal.com or by calling 1-800-323-5316.

*1/2 the calories and carbs of sugar

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