Not that I disagree, but this is only looking at one side...yes, you are giving stuff up. (And if you stay away from it for a while, it won't seem like you are giving up much of anything. Yes, I've eaten whole bags of chips in my day, so I know what I'm talking about.)

But don't look at it that way. You are TRADING. Trading a few minutes of eating junk for 23+ hours of looking good, feeling good, avoiding disease and getting your life back.

Sounds like a trade UP, to me.