If the market for low carb products is collapsing, then why then did Dreyer's buy Silouette ice cream on Monday?

Any of the following could explain things:

(1) The "collapse" of the low carb market is a infinitessimal shift in %ages in surveys.

(2) The "collapse" of the low carb market is ginned up by Kellogg's, Pepsico, and other Consumer Package Good Companies to explain why their so-called "low carb" labeled products are not selling.

(3) Dreyer's is stupid and rushing into the market based on inadequate market research.

(4) The '"low carb" market is really fixated on unprocessed products.

(5) The low carb market is not in fact collapsing.

(6) Both (4) and (5).