I know what you mean. I have four bags, 2 plain and 2 BBQ. It's hard to get past the idea and the taste is less than desirable. I've heard that there are brands with a very mild taste, I put these in the category with textured vegetable protein, you know if your hungry enough and there was nothing else you could survive on them. I am going to try an idea I saw on another forum where you put them in the microwave with cheese and then eat them with sour cream (maybe with some chilli powder). If that doesn't do it, there gone. To each his own though.