New or not, something's wrong with your shoes, as far as your feet are concerned, or your muscles are tight, or something. I had a bad bout of plantar faschiitis that darn near crippled me two years ago. It cleared with more attention to stretching--esp. downward-facing dog, the yoga pose.

Suggest going to a GOOD running shoe store (NOT a big-box sporting goods place) and asking one of the staff about what kind of insoles they'd recommend.

Next step is a podiatrist, but their orthotics are $400+ and I fixed my problem for about $20 at the running shoe store. YMMV.