We as consumers might as well get used to situations like this, where products are marketed to a specific demographic group like LC eaters with scant regard for anything but the companies' bottom line. These companies are, after all, in business for one reason only -- to make money. They are interested in their own financial health and will do whatever they can, within the confines of the law, to improve their earnings. They are not interested in your health, unless your health has an impact on their profits.

And any one of us, as an individual, matters little to these companies because they are interested in big trends and demographic groups, not in particular persons or even in the validity or invalidity of particular scientific theories. If they can sell more product by presenting it to a new and defineable target audience, you'd better believe that there is little that the marketers won't stoop to

IMO, it's up to us as consumers to make the choices as to what does or does not make sense -- nutritionally, economically, philosophically. Eventually, the LC hype will diminish, and with any luck, some good and worthy LC food products will remain because they have a market, but the ridiculous ones will fade away into oblivion.