Heck, the only reason I went on Atkins was because a lady at work had really dropped some weight on it. I went looking for information and found the Atkin's site. If they hadn't had all that free information, I doubt I would have started the plan. I have bought the books, and done research since, but it was that free get started info that gave me the tools to lose 16 pounds in the first two weeks-and inspire me to keep with it.