You are right. I've met people who are on so-called LC diets and have no idea what it means.

They just go out and buy products that are labeled LC and think that they're OK.

After seeing results in my diet, my wife started on a LC diet last week. I'm acting as her coach because she didn't want to count carbs. I think there are a lot of people like that, they think LC diets are the silver bullet but do not have the discipline to do it correctly.